The demands placed on modern vehicles have long since gone beyond technology and functionality. One decisive aspect that has a major impact on customer satisfaction is the feeling that a vehicle conveys - both in terms of touch and comfort during use. Customers expect a sophisticated interplay of aesthetics, haptics and comfort, especially in the interior of a vehicle. These aspects are becoming increasingly important not only for premium manufacturers, but also in the broad market segment.
Haptics and comfort evaluation has established itself as a central discipline in order to meet the growing expectations of customers. It combines subjective impressions with objective test criteria to make the quality of materials, textiles and surfaces in vehicles measurable. The aim is to create an interior experience that is visually, tactilely and functionally convincing - be it for the seats, armrests or other surfaces that are regularly touched in the vehicle.
With a clearly structured approach and state-of-the-art testing methods, we help manufacturers and suppliers make informed decisions. Our tests provide crucial insights into how materials are perceived and experienced, setting standards in an industry where quality and innovation go hand in hand.
